It was designed to offer you a platform to access the most up to date information of financial marketing activities. You will learn about:
Increasing Customer Loyalty through Multi-Channel Marketing Strategy
Implementing Precision Marketing，Enhance Top-Level Customer Experience
How to Drive a Superior ROI through Online Marketing Campaigns despite Budget Cut
Improving Financial Services and Increasing Customer Interaction through Online Experience
Entering CRM Marketing, to Effectively Manage Customer Information and Data Mining
Web2.0：Promoting Yourself in the Social Media
Integrating Marketing Channels, Optimizing Marketing Strategy, Increasing Sales Revenue

In a challenging economic climate, seeking for the most cost effective marketing initiatives would be the first priority for financial services industry.. Marketing innovation is a key differentor which sets you apart from the competition. As budgets are tightened, how financial institutions develop and implement marketing strategies? How to seamlessly integrate marketing activities in both traditional and interactive media channels? How to improve customer experience and increase customer loyalty in an innovative way?
All these questions will be discussed at Financial Services Marketing Asia 2009.