Home  
Marketing Opportunity

City-Rail
team has the knowledge and understanding to develop and implement integrated and comprehensive marketing campaigns designed to identify and deliver all elements of the value chain. Highly flexible and dynamic combinations of marketing opportunities exist to enhance your organization's reputation, profile and awareness amongst your target markets.

Effective channels to promote City-Rail :
  • Advertisements in rail publications - Working closely with industry publications and media partners, advertising and editorial campaigns will be strategically positioned throughout the campaigns for maximum impact.
  • Internet marketing - City Rail 2008 Summit website will be continually updated and open for online registration and inquiry. Links to key industry sites will generate traffic onto our site. We invite you to link your website with ours for a wider, more complete reach. Selected clients are emailed updates on the event.
  • Direct mail - we will send out 10 separate brochure mailings between now and the conference and a brand flyer to corporate users in vertical industries. Global Leaders Institute has a fully relational database allowing careful targeting of key prospects.
  • Fax and email marketing campaigns - Printed newsletters and fax / e-mail marketing campaigns will be systematically rolled out to create awareness and drive businesses to the website. Frequency will increase to become weekly and then daily as the event approaches.
  • Telemarketing - A dedicated team of account managers will contact key target delegates to secure their attendance.
  • Industry associations - We will work closely with relevant organizations to publicize this event.
  • Continue News Report - Pre-, after as well as on-site news report on popular mass media and financial publication.
 
 

In summary, we can help you generate quality business leads, enhance your profile and identify new business opportunities.

To embark on our global marketing campaign, contact

Frank Chen
Co-Project Manager
Call: +86 21 5236 0030 ext 6055
E-Mail: frank.chen@globaleaders.com
Fax: +86 21 5236 0029

Arron Xu
Co-Project Manager
Call: +86 21 5236 0030 ext 6056
Fax: +86 21 5236 0029

E-Mail: arron.xu@globaleaders.com



 
 
 
© 2005-2008 Global Leaders Institute Limited. All rights reserved.